CHROME \ ˈkrōm \ n. From “California Chrome”
The thoroughbred horse that won the Kentucky Derby the year
we started the business
CITY / ˈsidē / n. From “Crown City”
The nickname of Alex’s hometown
The coming together of particles to create a solid formation to reflect all that surrounds it
CLIENTS + Collaborations
We believe that creatives hold the power to change, illustrate, and elevate what is happening around us.
CEO + Director of pr
Operations + Account Manager
Alex has dreamt of owning her own business since she was a little girl. Born and raised in San Diego, Alex learned the ropes of the PR industry from her father Tony, who owned OTT PR for a majority of her life. Her love of media is evident in the breadth of roles she has previously held over the past decade ranging from media strategist to author, event planner to advertising executive.
In 2014, she founded Chrome City Chicago as the result of her desire to tell a deeper story on behalf of her clients. The company has evolved from a small PR firm to an eclectic creative agency that represents some of the city’s top artistic and hospitality entrepreneurs. After finding their niche with clients like Bonhomme Hospitality, Siren Betty Design and more, Alex made the decision to launch Chrome City California in 2018. She will focus on consulting with creative entrepreneurs and clients in fashion and hospitality. Her greatest joy comes from propelling the voices of creative communities through strategic communications and her one year old son, Henry.